Duolingo

Problem

Insights show that travel is the biggest motivation for people to pick up a new language. An immersive learning experience is crucial for succeeding in language learning, yet most language learning apps lack this feature. 

Solution

I envision a new built-in function for Duolingo that shows you a curated day-trip route based on the language you want to learn-- in your own exciting city.

APP

OOH

Social

Native Ad runs on Travel + Leisure

NOTE: This is a student work project and the design, copy, and the art is no way connected to, produced, or endorsed by the brands mentioned.